Celebrating the EXTRA
Maybe you remember the photos of people who circulated on Vedett bottles for years? A cool way to connect Vedett fans. Vedett searched for a new way to give these labels an extreme make-over anno 2022.
Fan photos were replaced by social thumbnails that link through a QR-code to videos on Instagram, among others. Here, everyone can discover stories about festivals, catering businesses, people and places that have something extra.
Vedett x Komrads
We had the honour of sharing our story via the Vedett label as well.
For a couple of weeks you could spot us on the Vedett bottles with a personalised Komrads label. Scanning the QR-code on the bottle took you to a video, where the story of Komrads was told.
Did you missed this? Watch it here...
Komrads makes sneakers EXTRA sustainable!
Komrads makes apples EXTRA fashionable!