SOMETIMES IT’S ABOUT STARTING FROM SCRATCH AND RETHINKING THE WHOLE IDEA(L)
There’s a lot of things we don’t want to stand for, which probably makes you want to know what makes us tick.
But, in all honesty, answering that question is a tricky one. Because being ‘ethical’ is not a one-fit-for-all kind of thing. It’s about questioning processes that used to result in efficiency or productivity, holding them up against the light and being brave enough to throw them out the window if they no longer work.
We don’t want to be the brand that flat out lies to you, and we certainly don’t want to make promises we can’t keep. Neither do we want to sling expensive marketing lingo at you, or be holier-than-thou with regards to our commitment to the environment.
We promise that what we stand for goes beyond whatever flavour of the month happens to look good on social media.
ETHICALLY MADE
The better the working environment, the happier our employees are. The happier employees are, the more LUV they put into your sneakers.
Ultimately, honesty builds trust.
We produce vegan sneakers with respect for the planet we live on, because there is no planet B. We produce a fashionable sneaker that doesn’t harm the planet. A sustainable sneaker for which we don’t have to harvest natural resources. A sneaker entirely made from reused and recycled materials. A product that’s part of the circular economy.
DESIGNED IN BELGIUM, PRODUCED IN PORTUGAL
Our sneakers are made in Portugal. Therefore we can guarantee that they are made under European working conditions. This means no sweatshops, no child labor, No miserable wages and endless working hours or unacceptable health and safety conditions.
